ESPN

ESPN.com is famous sports network's Internet presence. The site has undergone changes over the years--the most recent of which drastically changed the the entire purpose of the site. Previously, the site placed a lot of emphasis on text-links to stories and on photographs. A small video player in the sidebar would automatically begin to play (with, of course, annoying audio) when the homepage loaded, but the user needed to scroll down to the middle of the page to view it. The recent overhaul eliminated that famously-annoying feature and changed the emphasis of the homepage, moving from a text- and photo-centric site to a site that features video highlights and video stories alongside text and photos.

This change is indicative of both the increasing market penetration of broadband Internet connections and the fact that sports are best consumed by watching them, not by reading about them or looking at photographs.