woot!

woot! is an electronics dealer with a unique business strategy. At 1am EST every morning, they post one product to their homepage. Unless the product sells out (which happens frequently), it will be for sale until the next product is posted at 1am. The product is typically an electronic item--popular items include computers, cameras, keyboards, and televisions. woot! sells the item a low price, but they stock a limited number of items and sell them on a first come, first serve basis. Thousands of people simultaneously check woot! at 1am to see what the day's deal will be. If the deal is really good, the item will sell-out almost instantly, and the site will post a "sold-out" sign until the next product is posted the following morning.